carrie jaffe pickett at monterey bay aquarium

carrie jaffe pickett at monterey bay aquarium
Originally uploaded by cjaffepickett

We had an excellent visit at the aquarium. The highlights were the seahorses, which are fascinating. They do hypnotic mating dances, and strangely, the male of the species carries the offspring and gives birth. This is the only species in the world that does this. We also saw many kinds of sharks, several stingrays, an albatross, and over a dozen kinds of jellyfish, some of which are illuminated with neon lighting. Very cool!

visit www.carriefreelance.com

Confronting Your Fears in Business

Each day during the course of business, we set out to accomplish our to do list, whatever that may be. Usually, it consists of a combination of tasks, some of which we are more comfortable with then others. My typical day includes updating my blogs, checking on e-mail, working on freelance projects for my clients, of course, contacting possible new prospects, and keeping up with communications technology, which can be daunting at times. Sometimes, I feel like if I miss even a day reading tech crunch or mashable, I will be out of the loop and rushing to catch up. I’m sure many of you feel that way too.

Four years ago when I launched carriefreelance.com, I was afraid. I had worked on web sites before, but never one of my own, for myself. How much should I say or not say? What links should be included? Photos? Resources? If I didn’t do a great job, would I pale in comparison to others, and lose business? When I launched carriewriterblog.com, I felt the same fear. I had always written and kept journals my entire life, but this was an online journal now, and a very different animal.

Still, I moved forward, teaching myself tips and tricks along the way, and best practices, and yes, I even had some fun doing it. I took on new challenges, like writing a successful white paper, a format I had never used before, and more recently, learning IMovie and making videos. I was and am proud of what I accomplished, and I have learned that being afraid at first is not a terrible thing. It is much like procrastination – if we just sit down and start a project, chances are we will get through it fine and wonder the next day what we were so worried about.

Today, with technology advancing at a fierce rate, we know as business people and communicators using technology, that chances are five years from now, it will probably be a whole new ballgame, and there is much we will have to learn anew. Where was Twitter five years ago? Facebook? Blogger? Sometimes it is not technology at all that is daunting, but rather in person challenges, like meeting new people at a party or networking event. Sometimes, we get so used to social networking online, that we forget one of the most important aspects of growing our business is meeting people in person…the old-fashioned way! There are fears we associate with this as well. Suppose we accidentally talk about ourselves too much, just to fill an awkward silence. This is a definite NO online, and isn’t great to do in person, either. Suppose we look or sound different then someone expected us to. Are we disappointing them, somehow?

When I think about what I am afraid of now, it is more about making sure I’m getting my message out successfully to my current and future clients…my message being “clear communications in a chaotic world,” and that they know that I know how important it is for them to have a cohesive message and voice in all their communications. There is also some fear of my own ambition, as I have some lofty goals on my plate that I have still to tackle, and I know that won’t be satisfied with myself until I do.

But I have learned some good lessons over the last few years, that help new projects seem less daunting. The importance of breaking large projects into smaller tasks, for example. Of keeping organized with a good calendar program, taking breaks when needed, and keeping the big picture in mind. There should be a good reason you are taking on the projects you have chosen – they should have a significant effect on your bottom line, and be worthwhile.

Did you recently tackle a project you were afraid of, or is there something on your to do list you have been avoiding? How do you handle confronting your fears and taking the plunge… whatever it may be.

photo by justin lowery

visit www.carriefreelance.com

How is Learning How to Run a Lot Like Learning Social Networking?

1. Start Slow. You need to start slow and gradually build up to a pace and level that is right for you. If you go out too fast, you’ll just throw your rhythm and your body off course and have to start all over again. That means don’t go setting up a hundred profile pages. Rather, be methodical and have a plan. Measure your success incrementally.
2. Vary the Terrain. Just like in running, when trying out social media, you need to experiment and try some variety, or you’re not really getting the full experience. You also benefit most by alternating flat areas (what you are familiar with) with hills (which you may be less familiar with) so that you can get the most benefit from both. That means don’t just go for Twitter because it’s getting the most buzz right now and it seems like it’s the one everyone is using. Maybe you’re more of a Linked In or Facebook person after all.
3. Drink and Sustain. With running, that means water or a healthy replenishing beverage. With social media, that means energizing yourself with the resources you need to make the right decisions. Choose the books, e-newsletters, webinars, and teleseminars that will help you the most, and let them fuel your interests and appetites.
4. Get In the Zone. Once you’ve been running for a while, you start to feel a great endorphin buzz and the sense that you’re in tune with yourself, with nothing else distracting or worrying you. You can clear your mind for a set amount of time, and only focus on your running. The same is true with social networking. Even if you only spend 15 minutes a day, make them count. Write great blogs, tweets, and updates, and only focus on how they can help others. You’ll reap the rewards – a greater number of friends and followers, more resources coming back to you, and higher online visibility.
5. Aim for a Marathon, Even if it Seems a Long Way Off. Even if you think you’ll never run a marathon, and just 3-4 miles seems like forever, keep the longer distance in your mind during your workouts, and they will seem easier. In the same way with social networking, aim high and have clearly set goals. Once you have an established footing, raise the bar, and try for even more connections. Maybe these are the people you’ll eventually be selling to, or maybe they will just be part of your online community, or they will change your life in some way. You never know, but one thing is for certain – it always feels good to sail through the finish line, and see how far you’ve come.

Thanks to RunnersWorld for inspiring this post, and my 2 NYC Marathons.

visit www.carriefreelance.com

Gevalia’s E-Marketing Snafu Highlights Common Online Errors

A feature in the May 2009 issue of Target Marketing by Denny Hatch highlights a common pitfall with e-marketing — getting the all-important subject line wrong. Yipes. The author states:

One Monday in March, the following subject line turned up in my inbox: $168 Coffee Lover’s Promo From Gevalia.

I started to delete it when suddenly it dawned on me that Gevalia Kaffe was nuts to ask a stranger for $168 in the middle of a recession. I clicked through, and the landing page proclaimed that I could receive a coffee maker, carafe, travel mug and two boxes of coffee (worth $168 retail) for $22.95 (plus shipping and handling). The writer stated the offer bass-ackward.

Hatch goes on to describe the importance of the subject, or teaser line, highlighting what we all know to be true: we have about 3 seconds to be enthralled, captivated, and lured in by the subject line, or we delete and move on to the next item. Period. So using something that is boring, such as “summer e-news from (insert your business here)” is clearly fatal in a direct marketing online campaign. Also, using a phrase or catch line that is too long could be a disaster if the most important key words are…dare I say it…cut off.

So what went wrong? The error sailed by the editors, proofreaders, designers, and product managers. Hatch writes that in this scenario, the company could have benefited by retaining the services of an experienced proofreader (hey, that’s me…) who could have easily spotted the error.

In what I supposed is a fitting ending to this sad story, a new e-mail was sent out to correct the problem, with the adjusted price of $22.95 specifically mentioned. Only problem was, the price was cut off from the subject line, as the copy was too long. Hmmm…

Do you have an -marketing snafu story? Coffee, anyone?

visit www.carriefreelance.com

Are You Launching a New Web Site or Redesigning? 7 Key Considerations For You and Web Site Designer Candidates

I took a brief break from blogging this week to spend some extra time reviewing web designers for my summer project, which will be an exciting new web site that combines my main site, carriefreelance.com, with this blog site. I’m psyched! Some of the the considerations that motivated me toward doing this now, rather then later, are:
*a need and desire to consolidate my web site content with my blog so that updates are easier to do, and the site will be refreshed more often and more consistently
*recent education regarding WordPress, both the free and hosted versions, and particularly the thesis theme, which has gotten a lot of buzz lately and which I recently viewed a demo on
*a desire to reach more people and gain more of an audience, while taking advantage of today’s technology bells and whistles

That being said, I found that in numerous conversation with designers I interviewed, several key considerations consistently came up, and serve as excellent guidelines for determining who will best fit the job. Here are the top 6 to keep in mind if you are entertaining the launch of a new web site, or the redesign of your current site.

1. WordPress or Not? Basically, you need to evaluate how much of a blogger/publisher you are, so that you can guide your designer as to whether WordPress will be your basic platform or not. Even though it is the platform “du jour,” it is not the be-all and end-all of programs. Many designers use Joomla, Drupal, and HTML for web site design, so it is up to you in terms of how you are going to use the site and what its ultimate purpose is. Think about this ahead of time, as it can significantly affect your budget and timeline. Don’t forget that you will also need to decide whether your blog will be your home page or not. Even though many sites are set up that way, they do not have to be. You might want to consider a separate landing page that serves as a splash page to enter your site, or a video that introduces you, for example. If blogging is going to be key for you, particularly the ability to do trackbacks on comments, probably WordPress will be for you, but I’ll have more to write about that when I’m “lauched.”
2. Logo Design: Logo redesigns can range from very simple reinterpretations of an image you already have, to a very time consuming reconceptualizing of the entire concept. You need to be clear with your designer how extensive you want it to be. In my case, I have my butterfly logo, which I am looking to tweak and refresh, but not spend tons of hours on. There are also resources where inexpensive ready to go art can be purchased.
3. Timeline: You need to be very clear with your designer as to the timeline for the project, and you should request that in their proposals, they outline each phase of the project as they see it (based on your needs, of course). Their description of how they see the project evolving which reveal a lot about their thought processes, how they work, and benchmarks along the way that can help keep you on track.
4. SEO: If I had a nickel for every Search Engine Optimization video, e-book, and webinar offer I’ve received this year, hey, I wouldn’t need a new web site! The SEO component of web sites is huge, and is one of the main reasons so many people are using WordPress, because its site architecture is primed for this. Outside of the construction of the site, though, there are many steps that can be taken to maximize your presence in search results, and the designer you choose should should be very comfortable and familiar with all of them. If they seem hesitant, or need to do homework on this, chances are they are not right for you.
5. Minimalism, with a Twist: I know that my main homework is going to be condensing many of my links and content so that my final site is sleek, yet functional, and easy to navigate. I’m treating this project as if it were a writing project itself – good writing leads the audience along without telling everything all at once. Some of the more experienced designers I spoke with talked about condensing more as an art form, and even I am aware that it’s not always a matter of eliminating this link or that resource, but rather using technology to help tell the story. Could not testimonials be incorporated with rotating panels in the side margin, rather then as a traditional link? What about an interesting way of illustrating case studies and published articles? So, think about the big picture before struggling to eliminate items that might fit well in your sleek new site.
6. Money – Establish Guidelines, Highs and Lows: Don’t spend a lot of time discussing a project if it’s going to be out of the realm of possibility due to budget constraints. It’s good to find out early on what the designer’s low and high end of the budget will be, based on your needs. Ask them to include a breakdown in their proposal, so you can find ways to cut tasks that might be redundant, or that you might be able to do on your own. I find that asking for a low budget package and a premium or high end, gives you some latitude and flexibility in knowing what you will get for your money, and it also gives you a framework to grow into when you’re ready.
7. Monetization: If you are going to need a shopping cart integrated into your site, or are planning on selling a number of products online, communicate this to your designer early on, as this greatly influences the site structure and design. It depends on your business model, and whether your site will be more artsy, or more sales oriented.

I’m sure I will have more updates and tips as I go through this process, and will keep readers posted. Have you recently undergone a site redesign or launch, and what factors were most crucial for you? Were there any pitfalls you didn’t forsee? Send me your comments and links to share….

visit www.carriefreelance.com

Series: Are We Overcommunicating Online? Part 3

In my last 2 posts, I wrote about the overapologizing marketer and the overly personal e-news editorial (cue cyberwince) that distracts the reader and could potentially cost customers and confuse brand and image. For Part 3 of this series, I am highlighting how we write about our experiences with others. I started out this series writing about the great keynote I attended at the Web 2.0 Conference, and how John Maeda, president of the Rhode Island School of Design, started out saying: “I’m going to talk about what I’ve been thinking about lately.”

This statement inspired me to think a lot about the difference between talking and thinking, and how there is a delicate balance between thinking what we say, and saying what we think. In many cases, we might even be thinking one thing and saying another, and no one would ever know. But typically, we are going to assume that the writer stands by what he or she is writing, and because of this, we need to be careful when we vocalize our thoughts. This leads me to…

Scenario 3 -This (substitute ethnic group) is the Best…Yipes!
It is completely inappropriate to isolate a particular ethnic group in society, for being one particular way or another, even if you intent is to say something good. So here’s what happened…

I had participated in a very informative webinar about public relations, which featured a key speaker who had a 20-year career in public relations and marketing. I was enthusiastic about learning more about her, and when the session was over, I followed her on Twitter, reviewed her web site, reviewed her blog, and was just about to subscribe, when I read her most recent blog post, which discussed how she came to hire a recent web designer she had used to redo her site. Of course, there is nothing wrong with the subject in theory, but she specifically mentioned that it was suggested to her that “……”s (substitute ethnic group) make excellent web designers, and have reasonable rates, to boot.” She went on to discuss how she in fact found this ethnic trait to be true in her interactions, and the various experiences she had. I found myself shaking in my Uggs. OK, I don’t have Uggs, but you get the idea. I lost a lot of respect for this person upon reading this, and needless to say, did not subscribe. I am sure she did not intend for the blog post to read the way it did, but I was surprised that a public relations specialist would have been so insensitive. Even if she had had these thoughts in her own mind, she should have stuck to the criteria she had for a good designer and left it at that.

So, this concludes my 3-part series on “Are We Overcommunicating Online?” I hope you enjoyed it, and look forward to your comments and experiences as well. Blog on!

Note: of course, writing this series has led me to my next series idea….”Are We Undercommunicating Online?” I’ll be working on examples of this….

visit www.carriefreelance.com

Series: Are We Overcommunicating Online? Part 2

My Dog Ate My Teleseminar….Are You Cyberwincing Yet?

In my last blog post, I wrote about the apology from the marketer who had made a big fuss about the use of “tweet” vs “twitter.” In my next scenario, I’m going to highlight an area that is definitely somewhat subjective, as it concerns how personal we are in our communications. While certainly this is up to us as publishers, I have to say the 9 times out of 10, when I read personal explanations of why someone didn’t do something, or what is going on in the lives of business owners I have never met or worked with, no matter how much I like their work, I just don’t want to hear about it, and find myself engaged in “cyberwincing” when I do. (This is a wince that no one else is seeing, just to be clear.) Just as in a real life party when someone goes on about their personal trials and tribulations, it just doesn’t fly. So in light of this, here we go with…

Scenario #2: Here’s Everything That’s Going on With Me:
Recently, I subscribed to several new e-newsletters by vendors in niche areas that interested me. In the case of one newsletter, the first issue I received included a very long editor’s letter that described the publisher’s latest life challenges, including having to relocate to a new home, update her web site, and deal with her husband’s illness, all at once. I felt bad for her, I really did. But she was taking a gamble that her audience wanted to hear about all this, and she was taking a gamble also we still had confidence that she was focused on us and her business, and not personal matters. When the publisher has too much on their minds, I think it holds true that we will too. I appreciate that we all have life challenges, but in terms of online communications, I prefer to keep them relevant to business matters. I know that the importance of the human factor is a distinct part of Web 2.0, but it can go too far. Furthermore, if the publisher then decides to omit the information they included last time, the reader is distracted. Forget her business…did she find a new house? Is her husband OK? Maybe we don’t want to sign up for her products because she might be called away.

In a similar scenario, I also received an e-mail blast explaining that a webinar had to be cancelled because the organizer had not seen her children due to a recent business trip, and they had demanded upon her return home a session of storytelling. This was touching, but more then I needed to know, and sets a bad precedent. I now have the expectation that similar communications from this publisher will pop up in the future. A simple e-mail stating that the webinar had to be postponed and was being rescheduled, would have sufficed.

And this isn’t only limited to e-news and e-blasts. I recently received an e-mail from a vendor I was completing a project with, who indicated that she had not heard from me that week, when in fact I had called her twice, leaving me to wonder why I had not heard back from her. Her explanation was that she had been whisked away to a resort location where she had no cell phone service. Whisked away? Against her will? How many strange images did this conjure up? When we have a business, we have a responsibility to communicate properly at the established times, and if we can’t, a simple: “I was out of town on business,” would have sufficed.

Do you find yourself “listening” online, to more then you signed up for? Are you cyberwincing? Comment here and let me know.

visit www.carriefreelance.com

Are We Overcommunicating Online?

I recently attended a great keynote at the Web 2.0 Conference, in which the speaker, John Madea, president of the Rhode Island School of Design, started off by saying, “I’m going to talk about what I’ve been thinking about lately.” That’s interesting, I wish I could do that, I thought to myself. Either this guy is very off-the-cuff and not worried about coming off as unprepared and spontaneous, or he’s really a genius who can gather his thoughts in his mind in 10 minutes and articulately communicate them to an audience of thousands of people–or, he’s not as spontaneous as indicated. As it turned out, the truth was somewhere in the middle. Yes, they were thoughts about leadership and communication that he had been thinking about, but he had been thinking for a while about them, or else how would he have the sleek prepared slide deck to show for it?

So I got to thinking, how much do we think before we speak, or write, in our lives and particularly in business, and I got to further thinking about this when I saw 3 examples recently of online communications that were, shall we say strange, because they felt too much like what the communicator was thinking, rather then the end result they probably wanted. I felt it was important to hone in on this, because with the advent of Twitter and other social media tools that enable us to say what we are up to, or what we are thinking, with relative ease, we have to be careful that was we are saying is nonetheless, thought out. The social media gurus remind us that being “liberated from print” only goes so far, and that we do leave behind on online footprint in everything we write, that can come back to haunt us. In the same vein, we need to keep in mind that when we are speaking in person, we need to be concise and relevant, and not go around in circles. So I am presenting 3 scenarios of what in my view are online communications DON’Ts.

Scenario #1 – Making Mountains Out of Molehills
1. This week I got an e-mail blast from a marketing specialist, who was apologizing profusely that she had called out a correction on the way “tweeting” vs “twittering,” was being used in a print article. There were all kinds of exclamation points and mea culpas all over the place, as if this poor woman was going to die of shame. Was she kidding? Apparently the editor researched her objection, contacted “Biz Stone,” one of the Twitter founders, and discovered that the answer could have gone either way. So why did the marketer feel the need to apologize so profusely, as if she has committed social media suicide, when:
*it was not so clear that an error had been made
*even the founder of Twitter confirmed that either use of the word “twitter” or “tweet” would have been OK
*Twitter and all social media are relatively new phenomena anyway, so there is much that is still evolving, including our lexicon

Is it possible that the marketer was not as upset as she seemed online, but could also have been using this recent debacle as a ploy to get more SEO pickup, or more new subscribers, like me, as I went to her website and found her materials pretty darn good? I guess we’ll never know. In any case, there’s a reason why there is a famous expression: if it isn’t broken, don’t fix it.

This would have been a case of leave well enough alone. The world, Twitter included, is still revolving. Not only that, but the odds being what they are, chances are she’ll make a greater mistake sooner or later that she really will need to apologize for, and I would save my apology chips for that one.

Stay tuned for Scenarios #2 and #3 coming later this week, they are doozies.

visit www.carriefreelance.com

8 Hot Tips on Getting the Most Out of Webinars, Podcasts, and Teleseminars

Last week, I treated myself to 3 excellent webinars. While the content itself is not the focus of this blog post, I will give the sponsoring organizations a thumbs up here since they were all very good, and I will be blogging for the rest of the week on the tips I learned. The webinars were:

• 1. “PR Web”- How to Use News to Grow Your Business” with guest speaker Dana Willhoit, pr specialist, who gets all her clients through Twitter…wow!
• 2. “How Social Networking Can Help Your Business” – by business coach Andy O’Bryan, with Clients Like Clockwork
• 3. “Social Media Success Summit” preview with Michael Stelzner, and panel

I devised some handy tips that I hadn’t seen anywhere else for getting the most out of these and future webinars and teleseminars:

1. Keep notes in a dedicated folder or notebook. If you are taking notes by hand, keep a dedicated notebook for all your webinars, teleseminars, etc., so they are in one handy place. It is annoying to have to sort through multiple notebooks, and if your notes aren’t accessible, you’ll never use them. If you are taking notes on your computer, set up a folder on your desktop and keep a separate file name with the name of the seminar for each Word document, so you can easily organize notes.
2. Keep relevant sign-in instructions handy. Make sure to keep all relevant information, such as the date and time of the webinar, speakers and panelists, instructions for signing in, etc. If the webinar is a few days away, highlight it in your e-mail so you have the info handy, and make a note in your calendar as to the date and time so you’ll be sure you remember. Some calendars such as Google offer the option of e-mail reminders set to your preferences, and I find these very useful. If the webinar is within the next day or two, keep a tab open in your browser and this should serve as a reminder. Although many webinars offer downloads of the event later, there are incentives to joining on live. In many cases, the speaker will offer goodies and access to great resources for live participants only.
3. Formulate questions ahead of time. Be ready with questions! You’re probably registering for the webinar because you have at least a few questions about the topic. Formulate your questions ahead of time, so you’ll be ready to speak up on a phone teleseminar, or post them in a webinar using the sidebar that typically appears on the screen. You’ll stand out among other listeners and participants, and get a chance to interact with the moderator and/or speaker.
4. Read up on speakers. Webinar speakers are great resources as well as possible links to other clients and gigs. Learn as much as you can about their backgrounds, review their web links, follow them on Twitter, and subscribe to their blog posts. Also, make sure and download any goodies they have available, such as videos, e-books, white papers, etc. That way, you’ll have some great resources and you can impress them with your knowledge of their publications.
5. Pay attention to questions, and jot them down. I found it very interesting during my last webinar, that many of the questions that popped up on the “chat” window were very relevant and timely. The speaker would never have a chance to address them all, since they only have an hour at the most on a topic. So this is your chance to get some great material for you blogs, newsletters, e-books, and white papers. You know there is a demand and an interest because the audience is right there asking the questions.
6. Watch for downloads and attachments. Typically, the webinar organizer will e-mail PDFs of the slide presentation that was used. Make a folder for these as well and hold onto them. You can use them to supplement your resource library, and make them available as downloads for your audience – just be sure you credit the company name and provide the context. You can also use them to add substance to your blogs and e-mail campaigns.
7. Thank the speakers and/or moderators. It’s good etiquette to thank the speakers and let them know the main points you got out of the webinar. It lets them know their audience was involved and informed. Organizers may also send surveys out to find out how valued the session was, and it’s good form to fill them out. Thanking the speakers directly also lets them view your relevant web links and profiles, and your exciting Twitter profile as well. If you think the speakers are good resources for you down the line, ask them if they want to subscribe to your blogs or e-news. It’s a good way to stay in touch without being pushy. Also, offer them a free testimonial. Companies can always use great comments, and it gives you added exposure on other web sites.
8. Use Webinar topic to generate project folders. If a topic is on a new area, such as a new technology, web site, or application, and you feel you may be working with these tools in the future, make a new folder to keep on your desktop, or bookmark, with the name the new topic, and insert any relevant into the folder as it comes in, either through e-mail, blog posts, etc. That way you’ll have everything organized. For example, if you are planning to write an e-book, save everything relevant to that topic, including social media links, so it is handy and waiting for you once you’re getting started. You can use the front of your project folder to note any questions on the project you might have, resources, and a schedule and timeline for yourself and those involved.

Do you have any other helpful tips for getting the most of your webinars? Send them to me here!

visit www.carriefreelance.com

Social Media Marketing: Time Trap or Opportunity Magnet? New Study Reveals the Answers

Report Exposes Best Tools and Benefits of
Social Media Marketing

A surprising 64 percent of marketers are spending five or more hours weekly using social media sites like Twitter, found the just-released Social Media Marketing Industry Report, sponsored by Social Media Success Summit

“Social media marketing is an engagement with online communities to generate exposure, opportunity and sales,” says report author Michael A. Stelzner, founder of WhitePaperSource, “and the real shocker is that experienced folks are investing more than 20 hours each week with social media.”

Businesses of all sizes are leaping into the social media pool—and many are well-known brands. Computer giant Dell recently reported a million dollars in sales by issuing coupons on Twitter. Even Ford is using social media to interact directly with its customers.

“Social media has helped Ford quickly achieve its goal of being a top social brand and has broken down the more conservative communications processes that were in place,” said Scott Monty, head of social media for Ford.

However, for most marketing pros, social media marketing is a fresh new phenomenon—and it’s not just for the young professional. Among the 880 marketers surveyed, 72 percent have been at it for only a few months, and the median age was 40 to 49.

“This is a story nobody else is telling,” explains Stelzner. “Most marketers know the future is social media, but they aren’t sure how their competitors are playing the game.”

The big questions marketers most want answered about social media are also revealed in the report. Knowing where to start and if there is real money to be made were among the top questions pros want answered.

The leading benefits experienced by social media marketers included:

#1: Generated exposure for the business (81%)
#2: Increased traffic and subscribers (61%)
#3: Established new business partnerships (56%)

The report’s sponsor, Social Media Success Summit 2009, promises to provide answers to many of the lingering social media questions marketers face. A complimentary class on social media is available for immediate download here.

visit www.carriefreelance.com